We are commerce specialists.
Between deep fjords and steep mountains in Norway, you’ll find Flow Retail – a tech-driven company crafting commerce tools for retailers who expect more. We don’t do average. We build what the best need to stay ahead.
- Founded: 1995
- Employees: 26
- HQ: Sandnes, Norway
- ICP: Retail chains with 10-200 stores
+ professional focus on e-commerce
Our vision is to help make it profitable and fun to work with retail.
With solid technology and hands-on retail experience, we help merchants run profitably — and actually enjoy it. Because running a store shouldn’t just be a grind. It should be fun, too.
A piece of Norwegian tech history
Flow Retail has deep roots. Back in the mid-80s, we started as EM Software Partners, building solid commerce systems for real-world retailers. In 1995, we launched ElGuide Retail – a POS platform still running strong up until the early 2020s.
In 2021, we rebranded as Flow Retail and began building our next-generation platform: Flow Retail. It launched in 2022 — and it’s designed to stay relevant for the next 30 years.
Constantly evolving, Flow Retail is built for modern retail challenges — with a sharp focus on usability, efficiency, and the features that actually matter.
Why we are here
Retail is tough. Tech shouldn’t make it harder.
The world is moving fast — and not everyone has time to keep up. For many, the result is painful: closed stores or expensive digital projects that never took off.
Flow Retail exists to change that. We handle the tech, so real merchants can do what they do best: sell and serve. With decades of experience, we’ve built a platform that makes retail more fun, more efficient — and more profitable.
Flow Retail. By merchants, for merchants.
Why the name Flow
Flow. Fluidity.
Retail is about movement — goods, data, people. With Flow Retail, everything moves seamlessly, from supplier orders to sales to returns. No friction. Just flow.
Our logo reflects that: a clear, modern symbol in fresh colors. Because retail tech doesn’t have to feel heavy. Flow is here to lighten it up — and lift it forward.
Our values
Creative
Creativity sparks progress. We stay playful, curious, and open – always looking for better ways to solve real problems.
Innovative
True innovation sets you apart. We think differently – and if we do it right, even our competitors might take notes.
Responsible
What we build runs our customers’ businesses. That’s a responsibility we take seriously. No shortcuts. No excuses.
Competent
Retail and tech are our home turf. We know it, we live it – and we constantly sharpen our edge.
Down-to-Earth
We speak human. No jargon, no fluff – just clear communication and solid advice grounded in common sense.
User-First
Our users always come first. If it’s not simple, fast, and useful, it’s not done.
